Contextual design approach
Clarifies how design uniquely serves your specific idea, ensuring relevance over aesthetics.
Simple design standards
Easy-to-follow guidelines that yield clear, consistent, and professional outcomes every time.
Boundary management
Defines how much design is enough, preventing excess effort or distraction from core objectives.
Core tools and software
Recommended design resources that are intuitive, effective, and tailored to your real needs.
Common pitfalls
Clearly identifies frequent mistakes, clichés, or oversights to avoid early missteps.
Design value articulation
How to clearly communicate the role and importance of design decisions in your context.